The Jeep Is On Its Way

The Jeep brand’s legacy started during the Second World War with the military off-road vehicle Willys-Overland. Now owned by Chrysler, Jeep is slowly making a huge comeback out of the ashes of its bankruptcy in 2009. Optimism is high while Jeep sales are up by 30 percent this year compared to the brand’s performance in the same quarter last year. Last month has been tagged as the trade name’s 22nd consecutive month of sales gains.
The brand with the iconic seven vertical slots grille has since expanded its models into SUVs and CUVs and all of the five Jeep models posted double digit sales increases last month. On top of the list is the all-time favorite Jeep Grand Cherokee with a 47% boost in sales. Television’s most respected car show series MotorWeek has awarded the Grand Cherokee with the Driver‚  Choice Award Best Large Utility just last month. Another Jeep model, the Wrangler, won the Total Cost of Ownership Award for mid-sized sports utility vehicles from Kelley Blue Book, the most trusted source of car valuation.
In February 2011, Jeeps sales was pegged at 28,619 units while this year same month, sales peaked at 37,312 showing that whopping 30 percent increase in sales. The brand’s popularity has earned another boost as its Facebook site has hit two million fans becoming the first ever US auto brand to ever reach the two million mark. Its closest rival has only 700,000 fans. According to Mike Manly, President and CEO of the Jeep Brand, this amazing feat is a manifestation of the vehicle owners  unique culture and sense of passion and community.
Plans to upgrade the look of the Grand Cherokee is underway and the company intends to parade the latest enhanced model to the state that awarded the Grand Cherokee as its official SUV, the wonderful state of Texas. A sneak preview showed that the enhanced model will feature a chrome front end and black gloss wheels. Described as ‘ edgy and aggressive, the Grand Cherokee promises to be an entirely new appearance, totally different from the Grand Cherokee that we see today. A brilliant black prototype of the new Grand Cherokee model first appeared at the Houston Auto Show and a cherry red variant was shown at the Washington Auto Show. Aside from the platinum chrome grille set, the new model has leather-trimmed seats and leather-wrapped steering wheels. The front seats are also heated.

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